Your organization needs a blog. What I really mean is, your raving fan stakeholders need you to have a blog. Recognize from the start that not everybody reads it, just those nutty people who love what you and your organization does. Your blog keeps them informed and lets them interact (amplify, disagree, share, comment) with you.
Blogs are free, but they do require time and commitment. So before you start, you should sit down and outline an editorial schedule and commit to posting on a regular basis.
Make your blogs more interesting by adding photos and videos of events and members. Sign up for a photo/ video sharing site like flickr or youtube. And Make sure to add sharing functionality to your blog so that readers can email their family and friends as well as bookmark your blog to the major sharing sites (digg, stumble,technorati, etc. Go to sharethis.com and register your blog and get a "Share This" button.
Once you start blogging you will see that people will find your website easier (make sure to link your blog to your website and site to your blog). Additionally you will also find that your organization will move up in search engine ranks.
Share your thoughts.
Cheers!
Dave
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