The big buzz in marketing for nonprofit organizations and government agencies these days is all about social networking, viral campaigns and Web 2.0 tools. Organizations of all sizes are starting to ask…Do we start a Facebook page, set up a new blog, start using Twitter, Flickr and YouTube?
Before you start using the latest and greatest social networking tools, take a moment to review your strategic business plan.
Keep it simple. Who are you trying to contact, what is your message and what benefits do you have to offer?
After all, if you just start using web 2.0 tools just because you don’t want to miss out on the latest technology or popular website, you can end up wasting a lot of time, effort and money…
So with this in mind, you may want to ask yourself three simple questions prior to starting a big, new marketing effort using the latest and greatest social networking tools:
1. Is this tool going to help us reach our target audience(s) with the appropriate message?
2. Do we have valuable information to provide via these networking venues?
3. Are the resources available to regularly update and enhance our new, social network marketing campaigns so we experience the best results?
If you answered “Yes” to these questions, then please move forward and plan how you are going to incorporate these social networking tools into your marketing and development plans.
But if you answered “No,” it may be best to do some more research about the tools and trends. This way, you’ll be able to focus your efforts on the marketing activities that will give you the best results while still being aware of new tools and technologies that are available.
Cheers!
Dave
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