President-Elect Obama's "Vice President Pick" text message remains the most notable example of effective text message marketing in the U.S. to date.
According to a new report released by Nielsen Mobile, Americans should expect to see more text-message (short-code) marketing in the future. Given the immense popularity of texting, it's not surprising that organizations have started to ramp up their use of the medium to reach/ engage their customers and prospects.
The Nielsen study reports, marketers are using short-code marketing in a variety of creative ways: from simple information messaging, to polls, to rewards programming, to promotional couponing, and even direct purchasing.
Macy’s, Coke, Subway, McDonald’s, Jiffy Lube, Best Buy, Papa John's, Village Inn and many other major brands have also special offers through text and multimedia messaging. Some nonprofits and government agencies are also beginning to use Text Messaging, a great example is SexInfoSF and their STTD/Pregnancy prevention program.
Texting is also changing the way Americans engage with traditional media. American Idol is the most prominent example of viewers engaging with a TV program over text messaging. Radio listeners are also increasingly being called to action via text message. Companies such as HipCricket (Seattle) are leading the way using short-codes which allow radio listeners to send text messages directly to the stations to make requests, win prizes, download music and enter polls.
Share your thoughts.
Cheers!
Dave
Sharp Consulting Group, LLC
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