Strategies for any organization should always be tailored to the specific situation and circumstances. The Lowell Bryan and Diana Farrell article, “Leading through uncertainty”, in The McKinsey Quarterly (December 2008) is a must read for all socially responsible companies,nonprofits and government agencies.
The range of possible futures confronting organizations is great. Organizations that encourage awareness, flexibility and resiliency are more likely to survive tough economic times,and even to thrive… Check out: Leading through uncertainty
Cheers!
Dave
Sharp Consulting Group,LLC
Sunday, February 08, 2009
Saturday, January 24, 2009
Offline, Multi-generational, Multi-media, Social Media Marketing, Mash-up Meetup
My daughter, Tara is 26, and I’m 56. Tara grew up in a world with cell phones, the Web, instant messaging and Google. I was born into a world when TV had just been introduced, manual typewriters were in use, man hadn’t walked on the moon and we shared a telephone line with our neighbors (party lines). Our interests in life are very different. However, we both share many common interests: art, cooking, reading, philanthropy, social networking, and “making a difference”.
Tara and I just made a presentation about Social Media Marketing at the Northwest Development Officers Association (NDOA) Winter Conference in Seattle. More than 350 nonprofit development professionals from the Pacific Northwest were in attendance at the full day meeting. The audience was a mix of NPO executive directors, development directors, marketing communications managers, event managers and others. Senior and junior non-profit professionals from different organizations represented at the conference.
The conference theme was “Stability in an Unstable Economy“ and it was clear from the beginning that everyone in attendance was very worried about the impact the economy was having on "business".
Our break-out session, “Return on Engagement: Leveraging the Web to Make New Friends, Engage Communities, Build Lasting Relationships and Increase Donors”, was well attended with more than 125 participating. The focus of the presentation was the Web, specifically social media and social media networking, and the profound impact on nonprofit organization fund raising. The interactive presentation shared tips on blogging, podcasting, online polling, photo sharing, tagging, social networking, vidcasting, wikis, etc. I think the presentation was well received judging from all the questions, comments and requests.
After the session was over Tara and I were struck by a couple of things.
1. Social Media Marketing is a Hot NPO topic. The audience was really interested in the topics we touched on (from a personal and professional point of view) and is hungry for more information, tips, ideas and case histories.
2. NPO Social Media Marketing is still at a very early stage. It was clear from the beginning of the session that web/ social media experience among our session attendees was all over the map. The younger, less seasoned NPO managers were old hands with Facebook, LinkedIn, blogging,meetups, mashups, Twitter, Flickr and de.li.cious. Others in the session had much more limited experience beyond email, awareness of YouTube, and searching with Google. The range of perceptions, apprehension, knowledge, trial and use is all over the map but falls along generational lines.
3.Questions about privacy, ethics, transparency and use need to be addressed. There were many questions raised about the use of Social Media Marketing as NPO communications and fund raising tools. These are rich topics for future workshops and blogs.
Partnering with Tara was a great idea. Her perspective about communications, community engagement, social media applications and networking provided the group with a generational perspective I wasn’t able to provide. My perspective was similar in some respects, but very different in others. I may try to convince my youngest daughter, Erica (20) to join us next time. Her social media use and perspective is vastly different from mine (at this point she won’t “friend” me on Facebook because it’s lame). I’ll text an invitation to join us.
More to follow. I’m going to blog about the presentation topics over the next couple of weeks. Please share comments, thoughts, and ideas. Thanks.
Cheers!
Dave
Tara and I just made a presentation about Social Media Marketing at the Northwest Development Officers Association (NDOA) Winter Conference in Seattle. More than 350 nonprofit development professionals from the Pacific Northwest were in attendance at the full day meeting. The audience was a mix of NPO executive directors, development directors, marketing communications managers, event managers and others. Senior and junior non-profit professionals from different organizations represented at the conference.
The conference theme was “Stability in an Unstable Economy“ and it was clear from the beginning that everyone in attendance was very worried about the impact the economy was having on "business".
Our break-out session, “Return on Engagement: Leveraging the Web to Make New Friends, Engage Communities, Build Lasting Relationships and Increase Donors”, was well attended with more than 125 participating. The focus of the presentation was the Web, specifically social media and social media networking, and the profound impact on nonprofit organization fund raising. The interactive presentation shared tips on blogging, podcasting, online polling, photo sharing, tagging, social networking, vidcasting, wikis, etc. I think the presentation was well received judging from all the questions, comments and requests.
After the session was over Tara and I were struck by a couple of things.
1. Social Media Marketing is a Hot NPO topic. The audience was really interested in the topics we touched on (from a personal and professional point of view) and is hungry for more information, tips, ideas and case histories.
2. NPO Social Media Marketing is still at a very early stage. It was clear from the beginning of the session that web/ social media experience among our session attendees was all over the map. The younger, less seasoned NPO managers were old hands with Facebook, LinkedIn, blogging,meetups, mashups, Twitter, Flickr and de.li.cious. Others in the session had much more limited experience beyond email, awareness of YouTube, and searching with Google. The range of perceptions, apprehension, knowledge, trial and use is all over the map but falls along generational lines.
3.Questions about privacy, ethics, transparency and use need to be addressed. There were many questions raised about the use of Social Media Marketing as NPO communications and fund raising tools. These are rich topics for future workshops and blogs.
Partnering with Tara was a great idea. Her perspective about communications, community engagement, social media applications and networking provided the group with a generational perspective I wasn’t able to provide. My perspective was similar in some respects, but very different in others. I may try to convince my youngest daughter, Erica (20) to join us next time. Her social media use and perspective is vastly different from mine (at this point she won’t “friend” me on Facebook because it’s lame). I’ll text an invitation to join us.
More to follow. I’m going to blog about the presentation topics over the next couple of weeks. Please share comments, thoughts, and ideas. Thanks.
Cheers!
Dave
Tuesday, January 20, 2009
You made a difference in my life....
Who do you appreciate? This video says it all. Make a difference in their lives by letting them know you care.
If there are people who have made a difference in your life, reach out and let them know that you respect them, admire them, recommend them, and appreciate them.
Go ahead. It's easy.
Cheers!
Dave
Sharp Consulting Group, LLC
If there are people who have made a difference in your life, reach out and let them know that you respect them, admire them, recommend them, and appreciate them.
Go ahead. It's easy.
Cheers!
Dave
Sharp Consulting Group, LLC
Monday, January 12, 2009
Cause Marketing Continues to Grow...
Finally some good news: US Sponsorship spending on cause related marketing will grow at a rate 40% higher than the overall sponsorship industry in 2009, according to the latest IEG Sponsorship Forecast Report.
The new sponsorship report projects corporate cause related sponsorships will reach $1.57 billion in 2009, a 3.1% increase over last year. Cause marketing's share of the overall sponsorship market remains at 9%. IEG expects the total industry to expand by 2.2%. Sports marketing, which accounts for 68% of total sponsorship spending is expected only to rise by 1.8%.
Projected sponsorship spending and category share in 2009 are:
1. Sports: $11.4 billion, 68%
2. Entertainment Tours/Attractions: $1.66 billion, 10%
3. Causes: $1.57 billion, 9%
4. Arts: $848 million, 5%
5. Festivals, fairs, annual events: $786 million, 5%
6. Associations, membership orgs: $503 million, 3%
The new IEG projections disguise the fact that many nonprofits will experience significant reductions due to corporate cutbacks while others will grow thanks to new initiatives.
It should be noted, that back in 1990, cause sponsorship spending was only $120 million.
More later.
Cheers!
Dave
Sharp Consulting Group
The new sponsorship report projects corporate cause related sponsorships will reach $1.57 billion in 2009, a 3.1% increase over last year. Cause marketing's share of the overall sponsorship market remains at 9%. IEG expects the total industry to expand by 2.2%. Sports marketing, which accounts for 68% of total sponsorship spending is expected only to rise by 1.8%.
Projected sponsorship spending and category share in 2009 are:
1. Sports: $11.4 billion, 68%
2. Entertainment Tours/Attractions: $1.66 billion, 10%
3. Causes: $1.57 billion, 9%
4. Arts: $848 million, 5%
5. Festivals, fairs, annual events: $786 million, 5%
6. Associations, membership orgs: $503 million, 3%
The new IEG projections disguise the fact that many nonprofits will experience significant reductions due to corporate cutbacks while others will grow thanks to new initiatives.
It should be noted, that back in 1990, cause sponsorship spending was only $120 million.
More later.
Cheers!
Dave
Sharp Consulting Group
Wednesday, January 07, 2009
How to Promote Your Organization Using Podcasts
Podcasting is blogging with audio instead of a text entry. Essentially, you post an audio file (MP3) instead of an article.
Although long-time podcasters (3 years or more) are tired of hearing this, there is no question that a lot of people who might be interested in podcasts believe that an iPod or other MP3 player is required to listen. The fact is a lot more people listen to podcasts on their computers than on their iPods and the number of people listening continues to sky rocket (according to Arbitron and Edison Media Research).
Five Reasons Why Podcasts Are Great for Marketing your Organization
1. An increasing number of people are downloading new podcasts every day (nearly 1 in 10 people have listened to an audio podcast in the last month according to Arbitron).
2. Unlike Radio, podcasts can be played whenever the listener wants.
3. People can listen to them in their cars on their way to work or when they go for a run..
4. There is a lot less competition in the podcast market than there is in the “article” market.
5. Podcasting is a lot easier and less time-consuming than blogging and getting your articles published.
Six Steps to Planning and Producing a Podcast
1. Start by getting a good digital recorder with a good microphone (they run about $50 at Radio Shack).
2. Download an audio editing tool like Audacity or Recordforall
3. Content is King! Write a tight script (so the podcast doesn’t sound amateurish or improvised).
4. Practice (a couple times).
5. Record it in a relatively quiet environment. Try different "reads" and pick the best “take”.
6. Apply the noise-reduction filter in your audio editing software and save the MP3 file to be uploaded
Posting your Podcast
Once you have completed and edited your Podcast you are ready to submit it to Audio Sharing sites:
PodPusher
Pod Submitter
PodOMatic
Podcast Alley
iTunes
Yahoo Podcasts
Digg Podcasts
Podcast Directory
PodFeed
Odeo
Digital Podcast
Podcast.net
Singing Fish
Blog Universe
Collectik
PodNova
Have fun.
Dave
Although long-time podcasters (3 years or more) are tired of hearing this, there is no question that a lot of people who might be interested in podcasts believe that an iPod or other MP3 player is required to listen. The fact is a lot more people listen to podcasts on their computers than on their iPods and the number of people listening continues to sky rocket (according to Arbitron and Edison Media Research).
Five Reasons Why Podcasts Are Great for Marketing your Organization
1. An increasing number of people are downloading new podcasts every day (nearly 1 in 10 people have listened to an audio podcast in the last month according to Arbitron).
2. Unlike Radio, podcasts can be played whenever the listener wants.
3. People can listen to them in their cars on their way to work or when they go for a run..
4. There is a lot less competition in the podcast market than there is in the “article” market.
5. Podcasting is a lot easier and less time-consuming than blogging and getting your articles published.
Six Steps to Planning and Producing a Podcast
1. Start by getting a good digital recorder with a good microphone (they run about $50 at Radio Shack).
2. Download an audio editing tool like Audacity or Recordforall
3. Content is King! Write a tight script (so the podcast doesn’t sound amateurish or improvised).
4. Practice (a couple times).
5. Record it in a relatively quiet environment. Try different "reads" and pick the best “take”.
6. Apply the noise-reduction filter in your audio editing software and save the MP3 file to be uploaded
Posting your Podcast
Once you have completed and edited your Podcast you are ready to submit it to Audio Sharing sites:
PodPusher
Pod Submitter
PodOMatic
Podcast Alley
iTunes
Yahoo Podcasts
Digg Podcasts
Podcast Directory
PodFeed
Odeo
Digital Podcast
Podcast.net
Singing Fish
Blog Universe
Collectik
PodNova
Have fun.
Dave
Tuesday, December 30, 2008
Rethinking the Concept of E-mail Marketing...
This might be the time for nonprofits and for-profits to completely rethink the concept of e-mail marketing?
Think about email as a marketing medium for a moment. On average an e-mail program inspires one out of every seven hundred recipients to make a donation or purchase something.
That’s right, the average email marketing letter achieves a 0.15% “purchase” response. In fact, only one in five individuals bother to even open an email pitch.
Maybe we should start redefining a successful e-mail marketing program on its ability to get a supporter or customer to visit a website, to "engage". Maybe the goal of e-mail marketing should be to train customers to regularly visit our website.
If the purpose of e-mail marketing is to train a supporter to interact with us, we would create different e-mails, wouldn't we?
E-mail marketers might market the organization Blog, encouraging the loyal supporters to interact with the organization by sharing a story or photos, taking a poll or posting a video .
E-mail marketers might educate a supporter or customer about how to use the products and services the organization offers. Offering cooking tips for the olive oil marketer as an example. The goal isn't to sell olive oil ... the goal is to tell somebody how to be creative with the olive oil they purchase.
E-mail marketers might share stories and photos about the loyal employees who serve loyal customers and donors.
E-mail marketers might share stories about loyal supporters and customers, helping loyal supporters feel special.
The goal of e-mail marketing could be about making people feel special. This could generate word of mouth, generating donations or sales with minimal incremental cost. This could also generate reasons for supporters and customers to visit your website.
Since only one in seven hundred customers are buying what we have to sell today. What do we have to lose?
More on this later.
Cheers!
Dave
Think about email as a marketing medium for a moment. On average an e-mail program inspires one out of every seven hundred recipients to make a donation or purchase something.
That’s right, the average email marketing letter achieves a 0.15% “purchase” response. In fact, only one in five individuals bother to even open an email pitch.
Maybe we should start redefining a successful e-mail marketing program on its ability to get a supporter or customer to visit a website, to "engage". Maybe the goal of e-mail marketing should be to train customers to regularly visit our website.
If the purpose of e-mail marketing is to train a supporter to interact with us, we would create different e-mails, wouldn't we?
E-mail marketers might market the organization Blog, encouraging the loyal supporters to interact with the organization by sharing a story or photos, taking a poll or posting a video .
E-mail marketers might educate a supporter or customer about how to use the products and services the organization offers. Offering cooking tips for the olive oil marketer as an example. The goal isn't to sell olive oil ... the goal is to tell somebody how to be creative with the olive oil they purchase.
E-mail marketers might share stories and photos about the loyal employees who serve loyal customers and donors.
E-mail marketers might share stories about loyal supporters and customers, helping loyal supporters feel special.
The goal of e-mail marketing could be about making people feel special. This could generate word of mouth, generating donations or sales with minimal incremental cost. This could also generate reasons for supporters and customers to visit your website.
Since only one in seven hundred customers are buying what we have to sell today. What do we have to lose?
Cheers!
Dave
Tuesday, December 16, 2008
Text Message Marketing is Hot
President-Elect Obama's "Vice President Pick" text message remains the most notable example of effective text message marketing in the U.S. to date.
According to a new report released by Nielsen Mobile, Americans should expect to see more text-message (short-code) marketing in the future. Given the immense popularity of texting, it's not surprising that organizations have started to ramp up their use of the medium to reach/ engage their customers and prospects.
The Nielsen study reports, marketers are using short-code marketing in a variety of creative ways: from simple information messaging, to polls, to rewards programming, to promotional couponing, and even direct purchasing.
Macy’s, Coke, Subway, McDonald’s, Jiffy Lube, Best Buy, Papa John's, Village Inn and many other major brands have also special offers through text and multimedia messaging. Some nonprofits and government agencies are also beginning to use Text Messaging, a great example is SexInfoSF and their STTD/Pregnancy prevention program.
Texting is also changing the way Americans engage with traditional media. American Idol is the most prominent example of viewers engaging with a TV program over text messaging. Radio listeners are also increasingly being called to action via text message. Companies such as HipCricket (Seattle) are leading the way using short-codes which allow radio listeners to send text messages directly to the stations to make requests, win prizes, download music and enter polls.
Share your thoughts.
Cheers!
Dave
Sharp Consulting Group, LLC
According to a new report released by Nielsen Mobile, Americans should expect to see more text-message (short-code) marketing in the future. Given the immense popularity of texting, it's not surprising that organizations have started to ramp up their use of the medium to reach/ engage their customers and prospects.
The Nielsen study reports, marketers are using short-code marketing in a variety of creative ways: from simple information messaging, to polls, to rewards programming, to promotional couponing, and even direct purchasing.
Macy’s, Coke, Subway, McDonald’s, Jiffy Lube, Best Buy, Papa John's, Village Inn and many other major brands have also special offers through text and multimedia messaging. Some nonprofits and government agencies are also beginning to use Text Messaging, a great example is SexInfoSF and their STTD/Pregnancy prevention program.
Texting is also changing the way Americans engage with traditional media. American Idol is the most prominent example of viewers engaging with a TV program over text messaging. Radio listeners are also increasingly being called to action via text message. Companies such as HipCricket (Seattle) are leading the way using short-codes which allow radio listeners to send text messages directly to the stations to make requests, win prizes, download music and enter polls.
Share your thoughts.
Cheers!
Dave
Sharp Consulting Group, LLC
Monday, December 08, 2008
Why you need a Blog....
Your organization needs a blog. What I really mean is, your raving fan stakeholders need you to have a blog. Recognize from the start that not everybody reads it, just those nutty people who love what you and your organization does. Your blog keeps them informed and lets them interact (amplify, disagree, share, comment) with you.
Blogs are free, but they do require time and commitment. So before you start, you should sit down and outline an editorial schedule and commit to posting on a regular basis.
Make your blogs more interesting by adding photos and videos of events and members. Sign up for a photo/ video sharing site like flickr or youtube. And Make sure to add sharing functionality to your blog so that readers can email their family and friends as well as bookmark your blog to the major sharing sites (digg, stumble,technorati, etc. Go to sharethis.com and register your blog and get a "Share This" button.
Once you start blogging you will see that people will find your website easier (make sure to link your blog to your website and site to your blog). Additionally you will also find that your organization will move up in search engine ranks.
Share your thoughts.
Cheers!
Dave
Blogs are free, but they do require time and commitment. So before you start, you should sit down and outline an editorial schedule and commit to posting on a regular basis.
Make your blogs more interesting by adding photos and videos of events and members. Sign up for a photo/ video sharing site like flickr or youtube. And Make sure to add sharing functionality to your blog so that readers can email their family and friends as well as bookmark your blog to the major sharing sites (digg, stumble,technorati, etc. Go to sharethis.com and register your blog and get a "Share This" button.
Once you start blogging you will see that people will find your website easier (make sure to link your blog to your website and site to your blog). Additionally you will also find that your organization will move up in search engine ranks.
Share your thoughts.
Cheers!
Dave
Sunday, November 30, 2008
What’s all the buzz about?
The big buzz in marketing for nonprofit organizations and government agencies these days is all about social networking, viral campaigns and Web 2.0 tools. Organizations of all sizes are starting to ask…Do we start a Facebook page, set up a new blog, start using Twitter, Flickr and YouTube?
Before you start using the latest and greatest social networking tools, take a moment to review your strategic business plan.
Keep it simple. Who are you trying to contact, what is your message and what benefits do you have to offer?
After all, if you just start using web 2.0 tools just because you don’t want to miss out on the latest technology or popular website, you can end up wasting a lot of time, effort and money…
So with this in mind, you may want to ask yourself three simple questions prior to starting a big, new marketing effort using the latest and greatest social networking tools:
1. Is this tool going to help us reach our target audience(s) with the appropriate message?
2. Do we have valuable information to provide via these networking venues?
3. Are the resources available to regularly update and enhance our new, social network marketing campaigns so we experience the best results?
If you answered “Yes” to these questions, then please move forward and plan how you are going to incorporate these social networking tools into your marketing and development plans.
But if you answered “No,” it may be best to do some more research about the tools and trends. This way, you’ll be able to focus your efforts on the marketing activities that will give you the best results while still being aware of new tools and technologies that are available.
Cheers!
Dave
Before you start using the latest and greatest social networking tools, take a moment to review your strategic business plan.
Keep it simple. Who are you trying to contact, what is your message and what benefits do you have to offer?
After all, if you just start using web 2.0 tools just because you don’t want to miss out on the latest technology or popular website, you can end up wasting a lot of time, effort and money…
So with this in mind, you may want to ask yourself three simple questions prior to starting a big, new marketing effort using the latest and greatest social networking tools:
1. Is this tool going to help us reach our target audience(s) with the appropriate message?
2. Do we have valuable information to provide via these networking venues?
3. Are the resources available to regularly update and enhance our new, social network marketing campaigns so we experience the best results?
If you answered “Yes” to these questions, then please move forward and plan how you are going to incorporate these social networking tools into your marketing and development plans.
But if you answered “No,” it may be best to do some more research about the tools and trends. This way, you’ll be able to focus your efforts on the marketing activities that will give you the best results while still being aware of new tools and technologies that are available.
Cheers!
Dave
Saturday, November 29, 2008
How Wired is your Nonprofit?
Following are questions that nonprofit organizations should use to figure out how well they are doing in meeting the demands of their supporters. These questions are excerpted from Allison Fine’s new book, Momentum: Igniting Social Change in the Connected Age
(Jossey-Bass).
· Reputation Management: Do other people and organizations trust you and your organization? How do you know? How can you increase and strengthen that trust?
· Outreach: Are you reaching out to new people and organizations to learn with and from them? Do you approach networking as an opportunity to push your "brand," and/or to strengthen a connection with others?
· Recognition/ support: Do you support and celebrate your alumni and other ambassadors to other groups and communities?
· Community Building: What information are you sharing with the world? Are there other kinds of information that you could share?
· Outreach: Are your Web site and other communication vehicles inviting to strangers? Can anyone looking at your information figure out who you are? Which individuals are critical?
· Search Engine Friendly: Do your communication vehicles (e.g. Web site, brochures, plans, proposals, reports) use words that people understand, or language that says that your organization is made up of really smart people?
· Community Building: Do you think of questions from outsiders as time-suckers that need to be answered, or as the beginning of a conversation?
· Community Building/ Outreach: Do you ever introduce people for no other reason than the fact that they should know one another? Does that include introducing collegial organizations to potential partners/ alliances/ funders? What do you expect in return for these introductions?
· Sharing: Do your supporters (board members, donors, volunteers, members, friends, etc.) ever talk to one another about your organization (cause, charity, mission) without your prompting?
· Sharing: Can you help your volunteers start their own conversations, have their own meetings, and develop strategies to support your efforts?
· Recognition: Do you celebrate achievements by other organizations in your network?
· Collaboration: Do your participants (board members, volunteers, clients, collegial organizations) watch you make plans or help you to make them?
Share your ideas and comments.
Cheers!
Dave
(Jossey-Bass).
· Reputation Management: Do other people and organizations trust you and your organization? How do you know? How can you increase and strengthen that trust?
· Outreach: Are you reaching out to new people and organizations to learn with and from them? Do you approach networking as an opportunity to push your "brand," and/or to strengthen a connection with others?
· Recognition/ support: Do you support and celebrate your alumni and other ambassadors to other groups and communities?
· Community Building: What information are you sharing with the world? Are there other kinds of information that you could share?
· Outreach: Are your Web site and other communication vehicles inviting to strangers? Can anyone looking at your information figure out who you are? Which individuals are critical?
· Search Engine Friendly: Do your communication vehicles (e.g. Web site, brochures, plans, proposals, reports) use words that people understand, or language that says that your organization is made up of really smart people?
· Community Building: Do you think of questions from outsiders as time-suckers that need to be answered, or as the beginning of a conversation?
· Community Building/ Outreach: Do you ever introduce people for no other reason than the fact that they should know one another? Does that include introducing collegial organizations to potential partners/ alliances/ funders? What do you expect in return for these introductions?
· Sharing: Do your supporters (board members, donors, volunteers, members, friends, etc.) ever talk to one another about your organization (cause, charity, mission) without your prompting?
· Sharing: Can you help your volunteers start their own conversations, have their own meetings, and develop strategies to support your efforts?
· Recognition: Do you celebrate achievements by other organizations in your network?
· Collaboration: Do your participants (board members, volunteers, clients, collegial organizations) watch you make plans or help you to make them?
Share your ideas and comments.
Cheers!
Dave
Tuesday, November 25, 2008
Sharp Difference
A Blog for Those Interested in Making a Difference Through Social Marketing....
The Sharp Difference blog is for people who are interested in learning, sharing and discussing new trends in Social Marketing, Cause Marketing, Strategic Partnerships, Social Networking, Community Engagement and Development. It's aimed at building community with other professionals involved with nonprofit organizations, government agencies. socially responsible corporations and media groups.
I'm planning on sharing some observations, ideas, trends and questions that I find interesting in the hope that you will comment and share your thoughts and questions about making a difference though Social Marketing.
Cheers!
Dave Sharp
Sharp Consulting Group, LLC
The Sharp Difference blog is for people who are interested in learning, sharing and discussing new trends in Social Marketing, Cause Marketing, Strategic Partnerships, Social Networking, Community Engagement and Development. It's aimed at building community with other professionals involved with nonprofit organizations, government agencies. socially responsible corporations and media groups.
I'm planning on sharing some observations, ideas, trends and questions that I find interesting in the hope that you will comment and share your thoughts and questions about making a difference though Social Marketing.
Cheers!
Dave Sharp
Sharp Consulting Group, LLC
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